Möet Hennessy is a household name associated with a strong legacy in high-quality spirits dating back generations. Though products had historically been available in brick and mortar only, the industry was turning to digital and looking for ways to make spirits more accessible.

We were brought in to build a new brand that appealed to audiences looking to buy and gift high-quality spirits online, while not diverging from the legacy of the brand. What we created for Our Cellar felt modern, while paying homage to the master brand. Then, we extended that to a digital experience that was focused on driving conversion and providing helpful content on background of the specific spirit, pairings, and more. We created a dynamic brand system that stood on its own without overpowering each of the individual world-recognized brands owned by Möet Hennessy.