For almost 60 years, Peet's Coffee has been serving and roasting craft coffee with a promise to use high-quality beans and a roasting system manually calibrated to achieve an even darker, sweeter roast.

We were asked to create an updated site that focused on telling that story of craft while also catering to a new direct to consumer market who needed help selecting the right type of coffee on a digital platform. We worked through the process of extending their brand and elevating it across their four lines of coffee. We also worked to educate and convert both new and existing users to subscribers through a coffee match quiz, brew guides and promoting subscription benefits and messaging throughout the site.